Effective date: 10 April 2026
[Entity Name] ABN [ABN] ("we", "us", "our", or "Platify") operates the Platify nutrition coaching platform (the "Service"). We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains what personal information we collect, how we use and disclose it, and the choices you have regarding your information. By using the Service, you consent to the practices described in this Policy.
This Policy should be read together with our Terms & Conditions and Cookie Policy.
We collect personal information in several ways, depending on how you interact with the Service. Under APP 3 (Collection of solicited personal information), we only collect information that is reasonably necessary for, or directly related to, our functions and activities.
Account Information
When you create an account via Google OAuth or email registration, we collect:
Profile & Health Information
When you set up your nutrition profile, we collect:
Assessment Responses
When you complete the Platify nutrition assessment (Blueprint), we collect your answers to assessment questions, your score and tier classification, and any personal notes you choose to provide.
Contact Information
When you use our contact form, we collect your name, email address, message content, and any file attachments you provide (images or PDFs, up to 25 MB).
Payment Information
When you subscribe to a paid plan, your payment details (card number, billing address) are collected and processed directly by Stripe. We do not store your full payment card details. We receive and store your Stripe customer ID, subscription status, and billing period information.
Food Logging & Tracking
When you use our meal tracking features, we collect:
Preferences & Feedback
We collect your ingredient substitution preferences, recipe ratings and favourites, and responses to coaching interventions (accepted, dismissed, or snoozed).
When you use the Service, we may automatically collect:
We may receive information about you from third-party services:
In accordance with APP 6 (Use or disclosure of personal information), we use your personal information only for the purposes for which it was collected, or for directly related purposes you would reasonably expect. Specifically, we use your information to:
Provide the Service
Manage Your Account
Improve the Service
Communicate With You
Legal & Safety
We recognise that some of the information we collect — including your weight, height, dietary requirements, health goals, meal tracking data, and assessment responses — may be considered sensitive information under the Privacy Act 1988 (Cth).
In accordance with APP 3.3, we only collect sensitive information with your consent. By providing this information through the Service, you consent to its collection and use for the purposes described in this Policy. Specifically:
We do not use your health and nutrition data for advertising purposes or sell it to third parties. Your health data is never shared in identifiable form with business partners.
Platify uses artificial intelligence to provide its core features. We want you to understand how your data is processed by AI systems:
Your dietary preferences, goals, macro targets, and exclusions are sent to our AI meal generation service to create personalised recipes and meal plans. All AI-generated recipes undergo human review before being made available.
Your assessment question responses and score are processed by AI to generate your personalised nutrition blueprint, including recommendations and coaching strategies.
The coaching agent analyses your meal tracking data, adherence patterns, and progress to generate personalised nudges, coaching messages, and target adjustments.
If you use the photo scanning feature, your food photos are sent to an AI vision service for recognition. The photos themselves are not permanently stored — only the recognition results (food name, estimated quantity) are retained.
Our AI features are powered by Google Gemini. When your data is processed by these services, it is subject to their respective privacy policies and data processing terms. We send only the minimum information required to provide the feature (e.g., dietary preferences for meal generation, not your full account profile).
In accordance with APP 8 (Cross-border disclosure of personal information), we inform you that some of our service providers are located outside Australia. Your personal information may be transferred to and processed in:
Before disclosing personal information to an overseas recipient, we take reasonable steps to ensure the recipient does not breach the APPs in relation to that information. Our third-party providers maintain industry-standard security certifications and data processing agreements.
By using the Service, you acknowledge and consent to the transfer of your personal information to these countries.
In accordance with APP 11.2, we retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.
Active Accounts
While your account is active, we retain all information necessary to provide the Service, including your profile, meal plans, tracking history, preferences, and user events.
Account Deletion
When you request account deletion, we will:
Anonymised Data
Anonymised, aggregated data that cannot identify you may be retained indefinitely for research, analytics, and service improvement purposes.
Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the following rights regarding your personal information:
Right of Access (APP 12)
You have the right to request access to the personal information we hold about you. We will respond to your request within 30 days. In most cases, access will be provided free of charge, though we may charge a reasonable fee for providing the information in a specific format.
Right of Correction (APP 13)
You have the right to request that we correct any personal information we hold about you that is inaccurate, out of date, incomplete, irrelevant, or misleading. We will respond to correction requests within 30 days.
Right to Delete
You may request deletion of your account and associated personal information at any time by contacting us at legal@platify.com.au. Deletion is subject to the retention periods described in Section 8.
Right to Opt Out of Marketing
You may opt out of marketing communications at any time by using the unsubscribe link in any marketing email, or by contacting us. Your preference will be updated promptly.
Right to Withdraw Consent
Where we rely on your consent to process personal information (such as sensitive health data), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal. Please note that withdrawing consent for health data processing may affect our ability to provide certain features of the Service.
To exercise any of these rights, please contact us at legal@platify.com.au. We may need to verify your identity before processing your request.
In accordance with APP 11.1, we take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our security measures include:
While we take reasonable precautions, no method of electronic storage or transmission over the internet is 100% secure. We cannot guarantee absolute security of your personal information.
The Service is not intended for persons under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a person under 18 without appropriate consent, we will take steps to delete that information promptly.
If you believe a child under 18 has provided us with personal information, please contact us at legal@platify.com.au.
We may update this Privacy Policy from time to time to reflect changes to our practices, the Service, or legal requirements. If we make material changes, we will notify you by:
We encourage you to review this Policy periodically. Your continued use of the Service after any changes take effect constitutes your acceptance of the revised Policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:
We will respond to your enquiry within 30 days in accordance with the Australian Privacy Principles.
In accordance with APP 1.4, if you believe we have breached the Australian Privacy Principles or mishandled your personal information, you may lodge a complaint with us at legal@platify.com.au. We will:
If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC):